About Us

Hmmm, what’s there to know about us?  We started 7 Mountains the first year CBD products were made legal by the 2018 Farm Bill.  You could say we were early movers.

This is normally where a company tells you all the great things they think you want to hear.  We all know those things are usually bullshit.  In fact, the more aspirational, altruistic and dreamy an “About Us” page is, the more lies it contains.

And I very seriously doubt whether there’s a business more full of charlatans, half-truths and outright lies than the CBD industry.  CBD seemed to explode on the scene as the ultimate panacea.  And because it occupies a gray area from a regulatory perspective, the scam artists came out of the woodwork with every fanciful and far-fetched claim you could imagine. 

Which is sad because it means a lot of people end up getting ripped off.

It occurred to me that the best use for this about page is to explain the name of the company.

“7 Mountains” has all kinds of meanings.  Some are very specific, like the 7 tallest mountains in the world, while others, like Thomas Merton’s 7 Storey Mountain, are less specific but dwarf the real mountains!

It’s safe to say that a lot of people see the name as a stand-in for a “spiritual journey” of some kind.

We liked the sound of the name, so that was a good start.  And while we didn’t have anything so hifalutin as a spiritual journey in mind, we definitely wanted to change some major parts of our lives, and this business could be part of that.  To sleep, perchance to dream About Us.

If you have your own 7 Mountains, we wish you all the best in achieving them.  If not, I can’t imagine how you got to this page, but we wish you all the best too!

Yes, that’s us on our wedding day.  Been a long time!